Friday, August 24, 2012

Sony patent wants to make advertising more interactive

Sony patents want to make advertising more interactive

We all know adverts are a necessary evil, which is why different companies are trying to make them more personalized, more engaging or just plain get rid of them. In a recently granted patent, Sony outlines its ideas for next-gen advertising on network-connected devices -- essentially to make it more interactive. Many of the instructional diagrams involve PS3 accessories in the home setting, but the focus isn't just on adverts as mini-games, which itself is nothing new. Other suggestions for keeping your interest include in-ad purchasing, casting votes or selecting the genre of commercials. To speed up, or get ads off your screen, Sony would have you performing small tasks or -- more sinisterly -- shouting brand names when prompted. Whether such immersive advertising will ever be employed is anyone's guess, but we're sure you're smart enough to know they're just tricks. So who's up for a McDonald's then?

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Primate of the opera: What soprano singing apes on helium reveal about the human voice

ScienceDaily (Aug. 20, 2012) ? Have you ever heard an opera singing ape? Researchers in Japan have discovered that singing gibbons use the same vocal techniques as professional soprano singers. The study, published in the American Journal of Physical Anthropology, explains how recording gibbons singing under the influence of helium gas reveals a physiological similarity to human voices.

The research was led by Dr Takeshi Nishimura from the Primate Research Institute at Kyoto University, Japan. His team studied the singing of a white-handed gibbon (Hylobates lar) at Fukuchiyama City Zoo, in northern Kyoto.

A gibbon's song is acoustically unique among primates, with a loud melody which can be heard over two miles away. In the wild gibbons use their songs to communicate with neighboring pairs, strangers and potential mates through impenetrable jungle where visibility is poor.

"The complexity of human speech is unique among primates as it requires varied soft sounds made by the rapid movements of vocal tracts," said Dr Nishimura. "Our speech was thought to have evolved through specific modifications in our vocal anatomy. However, we've shown how the gibbons' distinctive song uses the same vocal mechanics as soprano singers, revealing a fundamental similarity with humans."

To explore these similarities the team conducted the first acoustic investigation on non-human primates using helium gas. The gas is famous for making human voices appear high pitched by shifting the resonance frequencies of the vocal tract upwards. The gas is useful for studying animal vocal mechanisms as it increases sound velocity and resonance frequencies.

The team recorded 20 gibbon calls in normal air atmosphere, before recording 37 calls in a helium-enriched atmosphere. The resulting sounds, which are available as audio files, reveal how gibbons can consciously manipulate their vocal cords and tract to make their distinctive sound.

"The lowest frequency of harmonics is amplified in a gibbon's song when performed in normal air," said Nishimura. "However, in a helium-enriched atmosphere the tuning of the vocal cord vibration and the resonance of the vocal tract are altered as the gas causes an upward shift of the resonance frequencies."

This supports the theory that, as with humans, there is independence between the origin of the sound and the vocal tools used to manipulate it.

This shows that gibbons use the same process for producing speech as humans, whereby acoustic sound originates from the larynx and is controlled by a filter, determined by the shape of the supralaryngeal vocal tract. This manipulation forms speech and is known as the 'source-filter' process of speech production.

Singing gibbons always, and with minimal effort, adopt the complex vocal techniques which are only mastered in humans by professional soprano singers. This discovery suggests the development of complex vocal abilities in humans was not due to unique evolutionary modifications. Instead it shows that humans share the biological fundamentals of vocalization with other primates, but in speech have simply acquired another of its most sophisticated forms.

"This is the first evidence that gibbons always sing using soprano techniques, a difficult vocalization ability for humans which is only mastered by professional opera singers," concluded Nishimura. "This gives us a new appreciation of the evolution of speech in gibbons while revealing that the physiological foundation in human speech is not so unique."

Gibbon call without helium: http://www.eurekalert.org/multimedia/pub/46693.php?from=219331

Gibbon call with helium: http://www.eurekalert.org/multimedia/pub/46694.php?from=219331

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The above story is reprinted from materials provided by Wiley, via AlphaGalileo.

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Journal Reference:

  1. Hiroki Koda, Takeshi Nishimura, Isao T. Tokuda, Chisako Oyakawa, Toshikuni Nihonmatsu, Nobuo Masataka. Soprano singing in gibbons. American Journal of Physical Anthropology, July 2012 DOI: 10.1002/ajpa.22124

Note: If no author is given, the source is cited instead.

Disclaimer: This article is not intended to provide medical advice, diagnosis or treatment. Views expressed here do not necessarily reflect those of ScienceDaily or its staff.

Source: http://feeds.sciencedaily.com/~r/sciencedaily/top_news/~3/gwy4q6qyHn4/120823090954.htm

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Tropical storm Isaac: Why are Florida orange juice prices falling?

Tropical storm Isaac hit Puerto Rico Thursday and could be a Category 1 hurricane by Friday. Florida orange juice prices surged, but are now dropping as traders no longer fear a big hurricane.

By Tom Brown,?Reuters / August 23, 2012

Tropical Storm Isaac unleashed heavy rain and winds off Puerto Rico and the Virgin Islands on Thursday and was expected to strengthen into a hurricane before tearing across the Dominican Republic and Haiti, U.S. forecasters said.

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Isaac also posed a big threat to Florida, where it could make landfall on Monday as the Republican National Convention is due to start in Tampa.

Authorities have not ruled out the possibility of postponing or relocating the Republican convention if the storm takes direct aim at the city on Florida's central Gulf Coast. But Craig Fugate, director of the Federal Emergency Management Agency, said the convention was not his biggest concern, at least for now.

"People are spending a lot of time talking about that," Fugate said of the convention. "I wish they'd be talking about making sure people in the (Florida) Keys are getting ready and that people in southwest Florida are getting ready," he told CNN.

RECOMMENDED: Five ways to prep for a hurricane

The storm could also affect U.S. energy interests in the Gulf of Mexico, with analysts at Weather Insight, a Thomson Reuters company, giving it a 50 percent probability of moving into the heart of the oil and gas production region.

Isaac is forecast to approach Florida on Monday as a Category 1 hurricane, the lowest on the five-step Saffir-Simpson scale, but some computer models show it may swing farther west into the Gulf of Mexico. "Significant uncertainty remains about the threat Isaac poses to Florida," the U.S. National Hurricane Center said.

The threat to Florida triggered a 14-percent rally in orange juice prices in trading in New York earlier this week.? Prices pulled back on Thursday as panic buying over the previous two days subsided.

Florida accounts for most U.S. orange juice output, which is about 700,000 tonnes a year. "As long as it's Category 1 coming into Florida, it lessens the chances of it being destructive," said James Cordier, founder and president of Liberty Trading Group in Tampa.

The National Hurricane Center said Isaac was centered about 165 miles (255 km) south of San Juan, Puerto Rico, on Thursday afternoon and was moving westward at 15 miles per hour (24 kph).

The storm's top sustained winds dropped to 40 mph (65 kph) overnight, but the Miami-based NHC said re-strengthening was forecast over the next 48 hours and Isaac could become a hurricane on Friday before it reaches Hispaniola.

Source: http://rss.csmonitor.com/~r/feeds/csm/~3/zGiBPvgBXLE/Tropical-storm-Isaac-Why-are-Florida-orange-juice-prices-falling

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kitchen shelves - Convenience to your kitchen with Cabinet pull out ...











The cabinet pull out shelves are extremely handy and they enhance the usability factor.

The Cabinet pull out shelves are also known as roll out shelves. The kitchen is the prime area of your house so you need to design it properly and keep it updated. Every part of your house should look updated but the kitchen is more important than any other. If all the kitchen items are placed all over the kitchen on the kitchen platform then it looks very untidy. In order to make your kitchen organized you should look out for ways that will help you to decorate your kitchen. There are many ways that will help you to make your kitchen look updated. One of the items is Cabinet pull out shelves. They are used by many people and are extremely fashionable.

They are one of the best means through which you can make your kitchen well organized. When you install them in your house then it will save much of your space. People who have small houses can install these Cabinet pull out shelves. They will help you to space a great amount of space and make your house space friendly. The functionality of your house increases with these items.

There is a lot of variety in the market for the Cabinet pull out shelves. You have a great amount of variety in front of you to choose from. They are available to you in different colors and different materials. They are made up of chrome, wood, maple, oak and many other materials. In the cabinets you can have segregations such as spice racks, dividers, compartments, trash storage, pantry provision etc. In this way it helps you to compartmentalize the various items that are available in your kitchen. When you are cooking then you will have easy access to all the kitchen tools and items with the help of these Cabinet pull out shelves.

The Cabinet pull out shelves are not only used in the kitchens but also they are used in many offices, schools, hospitals etc. You will not have to invest much of your time in installing these shelves in your house. Without any modification made to your kitchen these shelves can be installed in an easy manner. All your kitchen items and utensils will be placed properly at their respective places with these shelves. When you are in a hurry then you will not have to search for any of the items and work will be carried out in an efficient manner.

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Is there a link between ADHD and spectacular financial failures?

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Is there a link between ADHD and spectacular financial failures?
Researchers speculate that the brain networks behind ADHD may also be associated with 'suboptimal' economic decisionsIn 1902, George Still, the father of British paediatrics, gave one of the earliest descriptions of ADHD (attention deficit hyperactivity disorder), calling it a "moral defect without general impairment of intellect" characterised by an "abnormal incapacity for sustained attention".

Source: TheGuardian
Posted on: Wednesday, Aug 22, 2012, 7:19am
Views: 10

Source: http://www.labspaces.net/122820/Is_there_a_link_between_ADHD_and_spectacular_financial_failures_

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Thursday, August 23, 2012

HP has $8.9B loss on expected charge for EDS flop - seattlepi.com

SAN FRANCISCO (AP) ? Hewlett-Packard absorbed the largest quarterly loss in its history as the Silicon Valley pioneer owned up to past mistakes that have left it scrambling to adapt to a shifting technology market.

The loss of $8.9 billion announced Wednesday didn't come as a surprise. HP telegraphed the news earlier this month when it disclosed plans to take an $8 billion charge to reflect the shrinking value of Electronic Data Systems, a technology consulting service it bought for $13 billion in 2008.

It represented another mortifying setback for a 73-year-old company that once had the reputation for being a fountain of innovation ?and a great place to work, to boot. Now, HP is struggling to reverse perceptions that it's becoming a technological dinosaur bogged down in bureaucracy as it slashes its work force to help offset a downturn in revenue.

The company is counting on Meg Whitman, its third CEO in slightly more than two years, to be its savior. While stressing she believes HP can still be great again, Whitman made it clear Wednesday that it will be a long slog.

"Make no mistake about it: We are still in the early stages of a turnaround," Whitman told analysts during a conference call.

That has become Whitman's mantra since HP hired her as CEO 11 months ago. Later in the call, Whitman acknowledged "the very serious executive issues" facing HP as it tries to catch up to its rivals and cope with a weakening economy, particularly in Europe.

Whitman, who became one of the world's best-known chief executives during a decade-long stint running eBay Inc., has been shaking things up at HP by reorganizing divisions, ushering in new managers and slashing costs through the job cuts.

As Whitman's remarks underscored the enormity of the challenge facing HP, more investors bailed out of the company's stock. HP shares sank 94 cents, or nearly 5 percent, to $18.26 in Wednesday's after-hours trading, reversing earlier gains after the latest quarterly results were released. The shares have lost more than half their value in the past two years, a factor that contributed the EDS charge during the three-month period ending in July.

HP also had to absorb charges to cover severance payments for the first wave of the 27,000 workers it is jettisoning to dramatically reduce its expenses as its revenue shrivels. The company, which is based in Palo Alto, Calif., now expects to drop 11,500 employees from its payroll by the end of October, up from its previous target of 9,000. Another 15,500 employees will be let go through October 2014.

The cutbacks are driven by the rising popularity of mobile phones and tablet computers ? devices that are reducing demand for personal computers. That's bad news for HP, which is the world's largest maker of PCs and printers.

To cope with the upheaval, HP has been expanding into technology consulting, computer software, data storage and high-end servers made for companies and government agencies. All those specialties are more profitable than the fiercely competitive PC market, but HP hasn't been evolving rapidly enough to avoid an alarming deterioration in its financial performance.

Like several other major technology companies, HP has also been hurt by the recent economic turmoil in Europe. The uncertainty caused by unwieldy government debt in Europe has curbed spending on the continent.

If HP's slump worsens, management warned it may have to register additional charges in the current quarter to account for trouble in other acquisitions. Without citing specifics, HP executives pointed to the company's software operations as one area that could be lumped with a major accounting charge. That division includes Autonomy, a business software service that HP bought for $11 billion last year.

The fiscal third-quarter loss Wednesday translates to $4.49 per share for a period covering the three months ending in July. The company earned $1.9 billion, or 93 cents per share, at the same time last year.

HP's revenue sank 5 percent from last year to $29.7 billion. That was about $500 million below the projections of analysts polled by FactSet. It marked HP's fourth consecutive year-over-year quarterly decrease in revenue.

PC sales during the latest quarter fell by about 10 percent from the same time last year, Whitman said. She traced the decline to fierce price competition, a growing preference for tablet computers and smartphones, and postponed purchases among buyers waiting for the release of a new line of machines running Windows 8, a radical overhaul of Microsoft Corp.'s operating system set for release October 26.

Whitman's clampdown on expenses also appeared to be delivering savings more quickly than Wall Street anticipated. If not for the company's various charges, HP said it would have earned $1 per share. That figure was 2 cents per share above analyst estimates.

Source: http://www.seattlepi.com/business/article/HP-has-8-9B-loss-on-expected-charge-for-EDS-flop-3807758.php

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Ex-ambassador: US, Pakistan should 'divorce'

Aamir Qureshi / AFP - Getty Images, file

Pakistan's former ambassador to United States Husain Haqqani (center) says "a full proper investigation on the Pakistani side is needed to find out how Osama bin Laden lived in Pakistan and who supported him."

By NBC News staff and wire reports

Updated at 7:10 a.m. ET: WASHINGTON - The United States and Pakistan should stop pretending they are allies and amicably "divorce," Pakistan's former ambassador to Washington said on Wednesday, citing unrealistic expectations in both countries that include U.S. hopes Islamabad will sever its links to extremists.

"If in 65 years, you haven't been able to find sufficient common ground to live together, and you had three separations and four reaffirmations of marriage, then maybe the better way is to find friendship outside of the marital bond," Husain Haqqani said, addressing the Center for the National Interest, a Washington think tank.


Haqqani's recommendation that the United States and Pakistan essentially downgrade their status was based on the premise that it may be the only way to break from what has been a dysfunctional relationship.

A post-alliance future would allow both countries to hold more realistic expectations of each other, cooperating where possible but perhaps without the sense of betrayal, which has become acute in Pakistan.

'Schizophrenic ally': $33M in Pakistan aid to be axed?

He cited a survey by the Pew Research Center released in June showing roughly three-in-four Pakistanis consider the United States an enemy, even though the United States pours billions of dollars of aid into the country.

"If this was an election campaign ... you would advise the senator with these kinds of favorability ratings to pull out of the race, instead of spending more money," said Haqqani, who plans to publish a book entitled "Magnificent Delusions" next year about the U.S.-Pakistan relationship.

The routes, which supply U.S. troops with everything they need to survive, were reopened after Secretary of State Hillary Clinton told Pakistan 'We are sorry for the losses suffered by the Pakistani military." NBC's Jim Miklaszewski reports.

His candid remarks represented Haqqani's first address in Washington since he resigned as Pakistan's envoy last year after, he says, being framed for drafting a memo that accused the Pakistani army of plotting a coup -- allegations he defended himself against before Pakistan's Supreme Court.

Pakistan's 'Memogate' triggers US ambassador's resignation

Many of Haqqani's comments underscored the friction between Pakistan's civilian government and military, which have bedeviled the nuclear-armed South Asian country for almost its entire existence.

Haqqani, who served as an adviser to four Pakistani prime ministers, identified himself among a small minority who support good relations with the United States but "who do not have the ability to influence the course of policy at home."

Muhammed Muheisen / AP

Images of daily life, political pursuits, religious rites and deadly violence.

He said Pakistan's military needed to be under greater civilian control, adding Pakistan's national interests are defined "by generals, not by civilian leaders."

But he also doled out criticism of U.S. policymaking, saying it was too often short-sighted, lacking the necessary historic perspective needed to appreciate realistically what Pakistan might do in return for aid and cooperation.

It's been a tough year for Pakistan U.S. relations. Crucial NATO supply routes have been shuttered since November, there is tension over drone strikes and now the countries are at odds over the treason conviction of the Pakistani doctor who helped the U.S. locate Osama Bin Laden.?

The depths of the strained U.S.-Pakistan relationship have come into full public view since the United States, without telling Pakistan, secretly staged a raid to kill Osama bin Laden last year. Haqqani was ambassador at the time.

NYT: Navy SEAL's book will describe raid that killed bin Laden

He repeatedly said someone in Pakistan knew of bin Laden's presence, even though he stopped far short of blaming Pakistan's principal intelligence agency, the Inter Services Intelligence directorate (ISI).

"I still think a full proper investigation on the Pakistani side is needed to find out how Osama bin Laden lived in Pakistan and who supported him -- within or outside the government," he said. "I really do not know (who helped bin Laden). All I am saying is that somebody knew."

Amb. Husain Haqqani discusses whether the Pakistani government or military knew about Osama bin Laden's whereabouts.

He said it was just as unrealistic for Pakistanis to think that the United States would side with Pakistan by launching war on India as it was for the United States to think Pakistan would give up its nuclear weapons or sever ties with extremists.

"Equally unrealistic is that Pakistan ... will give up support for jihadi groups that it deems to be a subconventional force multiplier for regional influence," Haqqani said.

Describing his vision for a post-alliance future for the United States and Pakistan, Haqqani appeared to downplay U.S. security concerns. He said Pakistan's eight-month shut-off of ground supply lines for NATO forces in Afghanistan showed the United States it could rely on more costly routes to the North.

Aid workers become targets as Pakistan faces new humanitarian crisis

And when it comes to unpopular U.S. drone strikes against militants, Haqqani believed the United States would press ahead with the campaign even in a post-alliance future.

"I have no realistic expectation of the United States ending the drone campaign and (no realistic expectation of) Pakistan accepting it," he said.

The Christian Science Monitor reported that Haqqani also?warned? the U.S. against?abandoning relations with Pakistan entirely, citing the need to ensure that Pakistan's nuclear arsenal "remains secure."

?I?m not for [the US] declaring Pakistan an enemy,? Haqqani cautions, adding that his reason for proposing a ?parting of ways? is so that ?the important things can actually be addressed.?

... He also hints that Pakistan?s bond to the US, and in particular the military and security focus of the relationship, have held Pakistan back from maturing politically in ways it might have been forced to otherwise. ?Pakistan ends up behaving like Syria, but wanting to be treated like Israel,? he says.

CSM?added that Haqqani is due to return to Boston University?where he will serve as a professor of international relations, a post he held?before becoming ambassador in April 2008.

Reuters contributed to this report.

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Source: http://worldnews.nbcnews.com/_news/2012/08/23/13428824-us-pakistan-should-divorce-ex-ambassador-to-washington-says?lite

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